TikTok Advertising in the Baltic Market: Coming Soon
It's an exciting time for the Baltic market - TikTok, a fast-growing social media platform with more than a billion active users worldwide, will soon offer advertising opportunities in the region as well. Although an exact date has not yet been named, industry sources indicate that these options will become available in the second half of 2024.
TikTok has become a major player in digital marketing where brands can effectively reach a wide audience. Baltic advertisers who want to use this new channel should start preparing now. While the focus will initially be on In-Feed ads integrated into the user's "For You" page, other ad formats such as Brand Takeover and TopView will be available later.
Advertising Targets on TikTok
Advertisers will be able to use TikTok to promote brand awareness, increase user engagement, drive website visits, and generate leads or conversions. As with other ad platforms, it's important to understand that a single ad cannot achieve all goals at the same time; the choice of objectives will have to be adjusted for each campaign separately.
Target Group Selection Options
TikTok offers extensive targeting options that allow advertisers to reach specific audiences using demographics, user interests and behaviors. In addition, it is possible to create and use lookalike audiences based on an uploaded customer list.
**Suggestions for Creative Materials
There are several important aspects to consider in order to successfully advertise on TikTok:
- Content: Short and concise. The main message should be delivered in the first few seconds.
- Format: Vertical video (9:16) optimized for full screen viewing.
- Sound:*Use music, voice overs and sound effects.
- Safe zone: Place the important advertising elements so that they are not obscured by the platform interface elements.
While waiting for TikTok ads to become available on the Baltic market, we invite advertisers to start planning their future campaigns now. It's a great opportunity to use TikTok as a powerful tool to promote your brand and reach new audiences.
TikTok ads will soon be in Latvia
